Are consumers ready for autonomous cars?

New research shows that fewer Americans may actually be willing to trust or ride in fully autonomous vehicles.

As technology companies and automotive manufacturers alike race to get fully autonomous cars on roads in the United States, people in New York must watch the developments and make up their minds as to whether or not they would ride in these vehicles. Several studies have been tracking consumer opinions about the safety of self-driving cars and their interest in riding in them or sharing the road with them.

Safety is a top concern among consumers

The Driver indicates that it appears clear from a Deloitte survey that many people in America and in other countries have serious concerns about the safety of autonomous vehicles. More than 22,000 people were polled and almost three fourths of those who responded said that they do not feel self-driving cars are safe.

However, while most people do not currently trust autonomous vehicles to be safe, they are open to changing their minds. A total of 68 percent of respondents said that if the companies developing these vehicles could prove the cars were safe, consumers would trust that.

Along these same lines, brand trust appears to be a big issue as well. More than 50 percent of people polled said that being produced by a known and trusted brand could contribute to their overall trust of the vehicles.

Car makers preferred to technology giants

When asked about the companies who are developing autonomous vehicles , consumers were very clear. While 20 percent of consumers said they would feel comfortable with technology companies producing autonomous vehicles, 47 percent said they would prefer these vehicles to be made by traditional automobile manufacturers.

Consumers do want specific safety features

Despite hesitation when it comes to fully autonomous vehicles, consumer research shows that people are increasingly interested in specific features that are designed to prevent accidents or assist drivers from a safety perspective.

The 2017 J.D. Power and Associated Tech Choice Study revealed that when it comes to functions like emergency braking and steering, automatically adjusting headlamps and cameras in mirror, consumer interest, support and trust was high. This remained so even if additional costs were associated with these features.

On the other hand, paying more for what may be considered superfluous features is not something that consumers are willing to do. Things like communication or navigation systems were not things that most people were as interested in.

Compensation after an accident remains valuable

Regardless of what type of safety feature a particular vehicle may have, accidents can still occur and New York residents may still be injured in those accidents. At these times, working with an attorney is recommended in order to learn how to seek compensation and protect one's rights.